Hi, I’m Lindsey. I love helping people discover their superpower, create compelling content, and feel excited about pitching and networking. I teach people how to pitch like a boss, network like a VIP, and write like an Oscar winner. Subscribe to my weekly newsletter for actionable creativity and career tips.
Hi Reader
,
Every weekend there is an interesting conference or convention going on somewhere. I recommend attending at least one a year to grow your skills and your network. If traveling is not in your budget, find a local one. Here are just a few of the things going on in my hometown of Houston this year: The League of Romance Writers Conference, Comicpalooza, and the Houston Film Festival.
Here are my tips and tricks for getting the most out of conferences and conventions.
While it is cheaper to stay with friends and family, I strongly recommend staying in the hotel near the venue. You want to be where most of the attendees are staying. (There is usually a discounted rate.) Some of the best networking is in the hotel bar and lobby. You will also run into people you have just met in the halls and elevator. Re-meeting people you have been in sessions with often leads to spontaneous meals and wonderful evenings.
What do you want to get out of the conference? Is it sell a project? Meet one of the speakers? Learn a skill? Build your network? What your goal is should inform your plan.
Read the program, concentrating on the session descriptions and the speakers’ bios. Many conferences have tracks of workshops with different themes like craft and marketing. Pick the sessions you want to attend and the speakers you want to meet. Type out the schedule of the sessions you are interested in so that you are not constantly having to page through the program. If the conference has an app, download it and learn how to use it.
Have strong personal and project cocktail pitches so that you feel confident introducing yourself and talking about your projects.
Business cards are a must for networking. I use moo.com for my cards. They have hundreds of cool designs, or you can upload your own that you designed in Canva. Be sure to order a month or more ahead of time so you don’t have to pay rush fees. Order more than you think you’ll need. It’s better to have too many than to run out and you can always use them later. If you get in a bind, you can ship them to yourself at the hotel. Also, you need a nice business card case to carry your cards. You don’t want to keep them in your wallet where they have a tendency to get bent and wrinkled. Amazon has tons of inexpensive card cases to choose from.
Conference Business Card Hack: Put your extra cards in a Ziploc bag to keep them from getting bent. Have another Ziploc bag to put other people’s business cards in. This trick prevents you from losing your stack of new friends’ cards.
If there is a spot for you to leave some cards, consider making an about me form. Put your personal logline with your website, newsletter, and socials QRs. To make it stand out, use your brand colors. Put it in a frame with your cards in front of it.
While most conferences give you a ticket with your name on it that hangs around your neck, they are difficult to see. Consider designing your own name tag you wear closer to eye level on your shoulder. I got mine from andrea@newbart.com for $3.50. These are magnetic, so they don’t put holes in your clothes.
Your bag will get heavy quickly. Instead of a backpack, I like a rolling bag. This one has a laptop sleeve, a place for your water bottle and lots of pockets. As a bonus, it fits under the seat on a plane.
Keep Reading for During & After Conference Tips |
Cheers,
Lindsey
Thanks for reading!
You can share this article here.
Was this week's newsletter useful? Help me to improve!
Click on a link to vote:
👍Super! - 😐 Meh - 👎 Not my jam
AKA the Pitch Master!
Hi, I’m Lindsey. I love helping people discover their superpower, create compelling content, and feel excited about pitching and networking. I teach people how to pitch like a boss, network like a VIP, and write like an Oscar winner. Subscribe to my weekly newsletter for actionable creativity and career tips.
Hi Reader, For most of us, one of our big goals is to make enough money at our creative work to support ourselves full time. This emphasis on being a full-time artist can work to our disadvantage. While plenty of people make a good living writing, acting, and painting, many people do not. If you have a day job or a side hustle to support yourself while you create, you are not a failure! Day jobs put food on your table and pay the rent so that you can create. In fact, there are some...
Hi Reader, Are you ready to turbocharge your writing sessions and say goodbye to procrastination? Here is your new best friend—the Pomodoro Technique. It’s time to boost your productivity, keep writer’s block at bay, and maybe even have more free time. What is the Pomodoro Technique? 🍅 The Pomodoro Technique is a time management method developed by Francesco Cirillo in the late 1980s. It’s delightfully simple and effective. You work in short, focused bursts of 25 minutes, followed by a...
Hi Reader, Last week, we talked about all the disruptions in the entertainment and publishing industries. It's important to get comfortable being uncomfortable because in a creative, things are always changing. AI, the Elephant in the Room We didn't talk about the biggest change going on that has many people worried, artificial intelligence (AI). A lot of writers are terrified of AI because they think it's going to replace them. When I talked about ChatGPT last year, I said I am a techno...